FREE LISTING! For operators who get in early!
To all operators in the Heritage Highway region, you are invited to participate in this golden opportunity to gain a high marketing profile for your business for FREE! (If you respond before September 30th, 2011)
"It is really exciting - they are ahead of the industry and will hopefully set an example for other regons around the state." - Praise for this project by Luke Martin, CEO of the Tourism Industry Council Tasmania, in the Examiner's Northern Midlands News this week.
The Northern Midlands Business Association has secured funding through the Tasmanian Community Fund towards the development of an interactive application (‘app’) that will be downloadable to smart phones and used as an interactive way to discover the intriguing heritage, cultural, social and business aspects of the Heritage Highway region (the Central Tasmania area covered by the Northern and Southern Midlands Councils, and Pontville in the Brighton Council area).
To see what our app will be able to do, visit www.lansing.org, and check out the 'where to stay', 'where dine', 'shopping' menus on the right hand side of the home page. these are the types of entries and links we will be creating to easily entice visitors to stop, shop and stay in the Heritage Highway region. If you have a smart phone, download the free Greater Lansing app. In this PDF there are examples of the app, and how easily an operator's listing can be found.
In order to get the best possible outcome, we need to populate the app with detailed information on each business, attraction, event, tour, and facility (parks, public toilets, visitor centres, ATMs, playgrounds, libraries, public BBQs etc...).
Forms appropriate to your type of business are in the menu on the left and below (please note that if you have a dual business, i.e. accommodation and a restaurant - you need to fill out 2 separate forms if you wish to register both.) Put as much information as possible as the more data that is gathered the first time, the better the entry the less need for follow-up calls. You might think 'Why not just attach our brochure?' but that means the people entering the copious amounts of data this project will generate, will be delayed trying to extract the relevant data from your brochure and they may not extract and present your information as you would prefer it to be presented. The form includes an option of offering a discounted voucher. If possible, please do offer a vocher as this will give us some clear measurements as to whether the app is having its intended effect of increasing business activity, and also give us data to work with to refine the app ongoing.
Below are links to PDF forms for the different Categories in the App are:
Once you have downloaded the forms on the left, you can either return the completed form by mail to the Business Association, PO Box 118, Perth Tas 7300, fax it to 6397 7331, or scan and email to lorraine.green@nmc.tas.gov.au. Ideally your form is returned electronically as then you can attach a digital photo of your business, business logo and products for use on the app.
As stated above, businesses returning their completed form(s) by September 30th, 2011, will be listed on the app free for the first 12 months (we aim to have the app available by March 2012 at the latest).
For any questions, please contact Lorraine Green or Fiona Dewar on 6397 7303 or email lorraine.green@nmc.tas.gov.au or fiona.dewar@nmc.tas.gov.au .
Visitor Ph: 03 6254 1212 | Corporate Ph: 03 6397 7315 | Fax: 03 6397 7331
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